Once you’ve gone through the work of interviewing and editing your podcast, show notes can be the last thing on your mind. But they shouldn’t be ignored. Your show notes are where your listeners come to interact with you and they’re often the first reason listeners check out your website. You’ll want your show notes to draw your audience in and leave them wanting more of you.
The fact is, show notes are a powerful conversion tool. Your audience will look at them to see if you have that helpful resource you talked about and they’ll stay if you make it worth their while.
If the idea of creating show notes sounds less than exciting, have no fear. Check out these 10 ways to increase the value of your podcast show notes and convert the listeners who get on your webpage. If writing isn’t your thing or you just don’t have the time, you can also get a podcast show notes writer, like me :), to help you out.
10 Ways to Increase the Value of Podcast Show Notes
1.Add Your Unique Perspective
As a podcast listener, it’s nice to hear what the host thinks about the guest or topic on hand. Adding your perspective on the show is a nice touch. It’s like what you’d tell a friend about the episode if they asked about it. What did the guest share that really had an impact on you? Why did you want to have this guest on? Why is this topic important to you? This is an opportunity for podcast listeners to connect with you personally. Don’t skip out on it!
Here’s an example of a perspective I wrote for my client Lauren Frontiera of the Grit and Glitter Co Podcast. I took what she said while introducing the guest and during the interview to craft a personal connection.
2.Talk About Your Guest’s Story
Copying and pasting a bio is one thing, but to give your listeners an idea about your guest’s personal story is another. Consider adding a section to your show notes that details a few interesting experiences your guest has had. I include this segment in almost all of the show notes I write, particularly in the 35-45 minute long interviews. It’s a nice way to give your listeners a preview of what you talk about and break up your show notes, so they’re not one long blurb of text.
Check out this one I wrote for Empire By Design.
3.Pick Out Quotes
Quotes can be so fun! They’ll show your audience what your show is about and work as awesome social media posts. This is one section not to miss. Your guests will appreciate their quotes too. You’ll make them feel like celebs!
Here are a few gems I picked up from Rosie Acosta’s (of Radically Loved Podcast) interview with Simon Sinek.
4.Get to the Epiphany
Have you ever had a guest on your show who sparks a major revelation? When something they say if just absolutely mind-blowing/life-changing? That’s what your listeners want. If your podcast is more of a talk show, chat kind of thing, you’re off the hook, but if you’re offering real lessons and inspiration, let it be known!
We call these epiphanies ‘Game-Changer Aha Moments’ on the Empire By Design Podcast.
5.Create Awesome Graphics
To really take your show notes to the next level, graphics are a great addition. They can be images with quotes from the episode that you can share on social media or a standard show image with the title or guest image changed out. It doesn’t have to take a lot of time to do this. Whip out canva and create a standard image to use, so you can go in and switch out the text and image. Creating graphics for your podcast show notes will take you seconds.
Here’s a social media graphic I created for the Wedding Pros Podcast.
6.Be Your Brand
Your fans fall in love with you and your brand, so why stop at the show? Keep your brand going with fun show notes that are inspired by the way you work your show and the copy you use on your website. I do this for my clients by writing sections for the show notes that are inspired by their brand. Check out the example below from the Radically Loved Podcast to get to know what I’m talking about.
7.Link to Your Products/Services
While promoting her reINSPIRED course, Lauren added a section to the end of the Grit and Glitter show notes to remind listeners who stop by her site. If you’ve got your audience on your website, be sure to take advantage of it! I always try to add reminders about promotions and relevant services in the show notes.
8.Include an audio widget
While your listeners might already be subscribed to your podcast, new audience members might not be. Make it super easy for them to press play and get a taste of what you do. Check with your podcast hosting service to see if they have a audio widget you can add to your podcast show notes. I know Libsyn does!
9.Get a Photo of Your Guest (& Customize It)
It’s nice to see who you’re featuring on your show and for people who visit your site, it gives another personal connection. Now we can see who we’re hearing from. Bonus points if you customize your guest’s image to match your podcast image. I’m a fan of Amber Lilystrom’s guest images.
10.Give Your Listeners a How-To on Supporting You
Always remind listeners to subscribe, review, and share your podcast. It often takes multiple times of asking before a listener will do it. Add the details on how to support your podcast to make it super easy for them to do. They probably won’t go out of their way unless you ask them to. Create a standard how-to or button and add it to every show note.