New year’s is by no means the only time to set goals, but it is a great reminder to evaluate what you’re working toward and how to get there. While you’re looking over your business goals, don’t forget to include your podcast! It may seem scary to set big goals and possibly not be able to reach them, but you won’t get anywhere without trying.
My favorite technique for goal setting comes from Greg McKeown of Essentialism. He did this process of starting with your life legacy and writing down the things you want to have done and be remembered for. Working back from there, you set your five year goals and your one year goals. After writing down your goals for those timelines, then you write down the things you can do every day to accomplish them. I love this approach because you start with the big, overwhelming goals, and work them down into small things you can do every day to actually accomplish them.
So with that technique in mind, let’s get to setting goals!
1.Get Dream Guests
How are you going to get dream guests on your podcast if you don’t brainstorm who they are and work out a plan to get them on? Take 15-20 minutes and brainstorm. Whose blogs do you love to read? Whose book changed your life? Think it over and create that list.
Even if you have a smaller audience, you can still get amazing guests. Highlight how your audience is exactly who your dream guest wants to talk to. Remind dream guests how podcasts are evergreen. Go ahead and flatter. Tell your dream guest what impact they’ve had on you and what you’d love for them to share with your audience. And last but not least, send the email. Or, if you get the chance, meet them at an event. You won’t get your dream guest unless you go for it.
2.Hitting a Download Number
Getting more listeners is a perfectly good goal for your podcast. Of course, when you’re setting goals, you want to be as specific as possible. Choose a number and get at it! While you may get there slow and steady by putting out content, it won’t be nearly as exciting and rewarding as doing the work to promote what you do.
Sarah Williams from the Tough Girl Podcast shared that one of the ways she would work toward hitting a very high download goal is by getting interviewed on other podcasts. What a smart way! By reaching out to other podcasters and getting on their podcasts, you’ll get in front of an audience that might be interested in what you talk about and already likes podcasts. To reach a brand new audience, you can also repurpose your podcast into blogs. This waterfall content strategy uses the content you already have to create content in another form. Check out my podcast-inspired blog service here.
3.Record Interviews in Advance
Tired of publishing your podcast last minute? Missing your deadline and posting it late? Setting goals to be consistent and on time (or ahead of schedule) can be very beneficial. You’re not likely to change your ways unless you make it a point to do so.
How will you get your podcast ready in advance? One strategy to use is batching. Get all your episodes recorded in advance instead of week by week. Then edit them all at once and schedule them out to be published. It may be uncomfortable to do this all beforehand, but your weeks will be so much less stressful!
4.Build Your Community
In love with your audience? Create a place for them! Your community doesn’t have to end with your podcast, and that’s not very fun anyway since you get few opportunities to interact with your listeners. Build something bigger than an interview platform and actually connect with your listeners.
Sounds great, but how do you actually do it? One way is to create a bridge from your podcast to your website with share-worthy show notes. These aren’t your typical show notes. They are branded to reflect you and that actually provide value to your audience. Take a look at how share-worthy show notes can benefit your podcast.
Getting an extra boost of income from podcast sponsors can be so nice. If their service is something you enjoy and something your audience would love, it could be a great fit for your podcast.
So how do you go about getting podcast sponsors? My go-to guide is John Lee Dumas’ article on Podcast Sponsorships. He shares so much about his own experience. You don’t necessarily have to wait for a certain download stat. Engagement is what’s really huge for sponsors. Do the research and find out what you need to do before you reach out to potential sponsors. Then, make it a point to do it!
What are your podcasting goals? Let me know in the comments below. We all need a little accountability, right?