I’ve got something special for you! I asked my lovely friend, Cornelia Pauline, to share her sales funnel expertise and teach us how to use this marketing tactic as podcasters. We read so much about how important sales funnels are to business, but we don’t often hear about how they apply to a podcasting business.
Why is creating a sales funnel important for podcasters?
As a podcaster, you give away free valuable content and/or entertain your audience.
Not only that, you also create a TRIBE.
Now, a sales funnel will give that tribe of yours PURPOSE.
Why is this important?
Because a sales funnel will help you to strategically capture and OWN that tribe’s information – or, in other words, emails.
As such, you build up your oh-so-important ‘list’ as we internet entrepreneurs like to call it.
If someone likes your podcast’s rocking content, you want to have a way for them to connect with you even further.
They might even want to potentially buy something from you. And if you have a strategy funnel in place, you can touch on all those connection points in order to really build up a sustainable online business.
Where does the sales funnel start for a podcaster?
Each podcast episode you record, publish and advertise on your social media platforms will be your main source of targeted traffic for your future sales funnel.
Not only that, it also fulfills another important purpose.
Any episode can serve as a ‘LEAD MAGNET’ for your sales funnel.
This means that you are already creating INTEREST by sharing valuable content with your audience.
Next, you’d want to think of including a quick CTA (call to action) towards the end of the podcast in order to start turning that traffic into actual leads.
Leads will help you build up your email list as we’ve talked before.
Depending on the overall value ladder of your business, you want to be sure to revolve your CTA around that.
But, you definitely have to be sure to include one at the end of each recorded podcast episode!
So, you could be saying something like this:
“AND….thank you so much for listening to today’s episode/interview on XYZ.
If you liked the content that we shared in this episode, be sure to click on the link in the description section of the podcast where I’m going to share with you my FREE checklist on XYZ.
I’m only going to offer it for free to all my loyal XYZ show listeners for a limited time only, so be sure to grab it right now and stay tuned for tomorrow’s episode on XYZ.”
Of course, this is just a draft but I think it gets the point across, doesn’t it ;).
How is a sales funnel different when you start with your audience listening to a podcast episode?
This is actually a huge PLUS.
Because you’ve already WARMED UP your audience to you.
Not only that.
If your content is awesome and spot on to what they are looking for, then you made them like and trust you.
Especially, if you show consistency with your podcasting (which is vital!).
Think about it.
People have already heard and listened to YOU.
They feel like they know you and will be more likely to buy from you later on than people who just see a random Facebook ad from someone they do not know.
Think of a sales funnel like seduction.
Yep, I said it.
You want to slowly ‘seduce your listener’ to the awesomeness that is you and the products/services you have to offer.
Also, be sure to mention WHY and HOW your offerings can be important to your listener and what results he/she can expect from it. People will always care about how this or that might help them get results.
Can you give us 1-3 tips about sales funnels for podcasters?
First of all, you want to have a website funnel set up.
A website will be like your business card for your audience.
Personally, my team and I loooove using the software Clickfunnels.
We specialize in Clickfunnels and it’s an AMAZING platform for podcasters to use.
Not only will you be able to set up a website for your audience, but you can also ADD a NAVIGATION MENU at the top of the page.
This gives you the opportunity to AUTOMATE the process of having new people sign up for interviews, for example, if your podcast revolves around interviewing experts.
Clickfunnels also lets you build a questionnaire so you can automatically pre-screen potential podcast interviewees.
This could look something like this:
Next, you can add an opt-in or lead generation EMAIL SIGN UP to your website to capture your tribe’s email address once you sent them to your website through a CTA at the end of each episode.
Then, you might want to have an EMAIL FOLLOW UP SEQUENCE in place almost like a newsletter, OR a so-called SOAP OPERA SEQUENCE in order to keep your traffic/your list engaged with you and your business.
Ideas for that?
Send them UPDATES whenever you upload a new episode.
Have a PAID PRODUCT OFFER? Tell them about it.
Doing a big course launch, ask them for their feedback, etc.
Finally, you might want to type up every one of your podcasts and make it into a BLOG.
One time content creation-double the effect.
Always keep in mind that if you can’t re-purpose your episode’s content, then it’s lost the majority of its value.
How can I learn more about sales funnels?
My business partners and I have just successfully launched the FUNNEL PRO ACADEMY in January with the mission of helping to make 2017 the most rocking year so far for as many aspiring and existing digital entrepreneurs as possible by breaking their 6-figure mark!
I am super excited about this and for anyone that is interested and is looking for more information, they can either go here: www.funnelproacademy.com,
OR join our fun Facebook community for more free awesome content on everything sales funnel related: www.socialmediafunnelhacks.com
Wait! There’s a Bonus!
My team and I at our Funnel Pro Academy actually share a PODCAST FUNNEL with our students and we would love to extend this free gift with you too.
Everyone interested in fast-tracking their ‘podcast funnel success’ can get the complete FREE funnel template here:
PIN IT FOR LATER